Head Office – 6-14, Imabashi 2-chome, Chuo-ku, Osaka 541-8523, Japan
Date Established – May 17, 1918
Capital – 25,658 million yen
Representative Director – Hiroshi Ishino, President
Number of Employees – 12,491(consolidated as of March 31, 2016)
Outline of Operations
Manufacture and sales of all types of paints
Design, manufacture, and sales of coating equipment
Control and undertaking of painting works
Design of colour schemes
Manufacture and sales of products in the biotechnology and electronics fields
To further build company credibility with the public and to contribute to society, by providing products and services that achieve customer satisfaction.
To build on our knowledge and strive for technological innovations, in order to improve the company’s performance.
To harness the collective efforts of all individuals, to maximize the company returns.
The ALESCO logo was designed to symbolize the three basic key words that express Kansai Paint’s image: science, growth, and reliability.
The square blue field embodies the rationality and certainty of scientific advancement, while the A’s without crossbars represent growth in the sense of spread wings soaring into the sky. Reliability is portrayed through the overall balance and stability of the design.
OUR SPIRITUAL FOUNDATIONS
KATSUJIRO IWAI – founder of Kansai Paint
The Spiritual Foundations Underpinning Kansai Paint’s Business Operations
Our Founders: Katsujiro Iwai and Nagaoka Zen Juku (Private Tutoring School)
Kansai Paint was founded by Katsujiro Iwai in 1918. Katsujiro Iwai was born in Kameoka, in the outskirts of Kyoto, in April 1863. During his childhood, the modernization of Japan finally got underway through the Meiji Restoration of 1868. Before that, Japan had passed through a long period of feudalism.
Early in his life he left his hometown to live in Osaka, where he began his career as a merchant. He was mostly self-educated, acquiring business skills and foreign languages all by himself. However, his parents gave him words to live by. His father taught him: “Become a human being who benefits the nation.” His mother taught him: “You must bear all difficulties, no matter what.”
During his youth, Japan was an extremely poor country in comparison to developed countries in Europe and the United States. Japan based its industrial policy on importing products and raw materials from foreign countries, processing them, and exporting the finished products. Katsujiro Iwai was originally a trader. However, he understood that only importing foreign products would not be of much benefit to Japan’s development. He wanted to create Japanese-made products that were as good as foreign ones. To achieve this ambition, he invested the profits he earned through trade into founding six manufacturing companies, including Kansai Paint.
The foundations of his business emphasized both morality and public-spiritedness, based on his belief in the necessity of pursuing both profit and the economic development of society at the same time. To carry out this business philosophy, he had to undergo many bitter ordeals. During the turbulent decades of the 1920s and 1930s, many of his businesses were on the brink of being swept up in nationwide panics, and Kansai Paint was no exception. Many companies were closed down and withdrew from business. Katsujiro Iwai maintained an unwavering belief that businesses should never swerve from their course in pursuit of temporary gains or because of temporary problems.
During those trying times, his faith in Zen supported him. The ultimate goal of most Buddhist philosophy is said to be to gain spiritual enlightenment about life and death. The key characteristic of Zen Buddhism, however, is to gain enlightenment through a practice called Zen meditation. Katsujiro Iwai made constant efforts, through Zen meditation, to carry out his business philosophy and stay focused on his main mission. He practiced meditation whether he was busy or not. In later years, he arrived at the belief that good human resources are the core of business, and that the more spiritual and mental training a person has, the better business manager he becomes. Believing that Zen training can form personal character, in 1933 he invested a large amount from his private fortune to establish Nagaoka Zen Juku (private tutoring school) in the outskirts of Kyoto.
Today Kansai Paint has a large number of employees, commands unmatched engineering and development capabilities, and supplies desirable products world-wide. However, the real defining trait of Kansai Paint is more than just its products and technology. Rather, it is something invisible to the naked eye, something that stimulates employees, enhances products, and improves skills.
What is that? It is a business philosophy rooted in the morality on which Kansai Paint’s founder based his life. As such, it is a legacy that lives and is practiced even today. He always said, “If your opinion will benefit the Company, then state it frankly, regardless of your position within the Company.” He thought that a company was truly democratized when each and every employee who constitutes the Company could state his views, bringing in a breath of fresh air. The more open a company is in this way, the more vitality its employees have. That was Katsujiro Iwai’s thinking.
This approach is now deeply rooted in Kansai Paint. In fact, it is a fountainhead of the Company’s corporate culture. To this day, our employees continue to express themselves – a tribute to the inspired thinking of the Company’s founder.
1900’s – 1960’s
The Company was founded in Amagasaki City.
Began marketing CELVA,the first lacquer ever produced in Japan.
Opened the Tokyo Office and Plant.
Completed the main office building in Osaka.
Opened the Hiratsuka Plant.
Opened the Nagoya Plant.
Completed the R&D Center in Hiratsuka.
Established United Paints Pte.Limited (presently Kansai Paint (Singapore) Pte.Ltd.), a joint venture in Singapore.
Established Thai Kansai Paint Co.,Ltd.in Thailand,cooperated with Thai Huat R.O.P.
1970’s – 1980’s
Opened the Kanuma Plant. May.1974 Established Kansai Paint H.K.Ltd.in Hong Kong.
Began marketing ASCA,a waterborne air-drying synthetic resin coating.
Began marketing FANTAC,a marking film.
Established Taiwan Kansai Paint Co.,Ltd.,a joint venture in Taiwan.
Completed the Color Research Center (presently Color Designing & Development Laboratory) in Hiratsuka.
Began marketing SONNE EDUV,an electrodeposition photoresist for printed circuit boards.
Established Kansai Paint (America),Inc.
Introduced a new corporate brand—ALESCO.
Established KDK Automotive Coatings Co.,Ltd.,a joint venture in Korea.
Completed the Application Technology Center (presently Application Technology Laboratory) in Hiratsuka.
Established Du Pont-Kansai Automotive Coatings Inc.,a joint venture in the United States.
Established Kansai Paint Europe Limited,an overseas subsidiary,and commenced operation.
Established Tianjin Kansai Paint & Chemicals Co.,Ltd.,a joint venture in Tianjin,China.
Completed the Ono Plant.
Established Shenyang Kansai Paint Co.,Ltd.,a joint venture in Shenyang,China.
Established Auto Refinishing Center in Hiratsuka.
Established Tianjin Beacon Kansai Paint & Chemicals Co.,Ltd.,a joint venture in Tianjin, China.
Established Chongqing Kansai Paint Co.,Ltd.,a joint venture in Chongqing,China.
Established Hunan Kansai Automotive Coatings Co.,Ltd.,a joint venture in Changsa, China.
Established Kansai Resin (Thailand)Co.,Ltd.in Thailand.
Developed KP PEARL,carrier beads to immobilize biocatalysts of microorganisms designed for more advanced waste water treatment.
Established a home page on the World Wide Web.
Published the first pamphlet on “Geophysical Environmental Matters.”
Established Auto Refinishing Center West in Amagasaki.
Completed the Technology & Products Development Lavoratory in Hiratsuka.
Established Tokyo Technical & Business Office.
Started marketing of SONNE LDI (Laser Direct Image)for PDP.
Acquired GOODLASS NEROLAC PAINTS LTD.(India) as a subsidiary.
Developed technology to recycle PET bottles as a raw material of paints.
Developed the first water-borne basecoat for car refinish in Japan.
All the Kansai plants in Japan acquired the certificate of ISO 14001.
Established P.T.KANSAI PAINT INDONESIA.
Established ECOSYSTEMS – the joint venture with Nippon Paint.
Established NOF KANSAI Marine Coatings Co.,Ltd.
Established Kansai Paint Philippines,Inc.
Acquired Sime Kansai Paint Sdn.Bhd.(Malaysia) as a subsidiary.
Established Kansai Paint Sales.Co.,Ltd.
Established PPG Automotive Finishes in U.S.A, Canada, and U.K.
Completed new plant for the production of water born coatings at Nagoya.
Changed company name from NOF KANSAI Marine Coatings Co.,Ltd. to NKM Coatings.
Entered into an exclusive contract for selling PPG Japan automotive refinish paints in Japan.
Acquired NKM Coatings Co,.Ltd , Guanzhou Kansai Paint Co.,Ltd. , Kansai Paint Philippines,Inc as a subsidiary.
Acquired Akzo Nobel Industrial and Automotive Coatings Industry and Trade A.S Turkey.
Established New Head Office and moved.
Consolidated Kansai Paint Sales Co,.Ltd. and Kanpe Kyohan Kyusyu Co.,Ltd. and Kanpe Kyohan Shikoku Co.,Ltd.
Consolidated Kansai Paint Sales Co,.Ltd. and Kanpe Kyohan Hokkaido Co.,Ltd.
Established Kanpe Ako Co.,Ltd.
Acquired Kansai Paint(Shenyang)Co., Ltd.as a subsidiary.
Established Kansai Paint (China) Investent Co.,Ltd.
Established Chongqing Alesco Kansai Paint Co., Ltd.
Acquired Freeworld Coatings Limited.as a subsidiary.
Established Kansai Alphanam Paint Co.,Ltd. as a subsidiary.
Consolidated Kansai Paint Sales Co.,Ltd. as a wholly owned subsidiary.
Acquired P.T.Kansai Prakarsa Coatings. as a subsidiary.
RESEARCH & DEVELOPMENT STAGES
R&D Stages – Basic Technology
Everything Starts Here
Kansai Paint has its R&D facilities and organizations located collectively in its R&D Center at Hiratsuka, Japan. Basic technological research is also centralized at the same premises together with both dedicated technical experts and advanced laboratory equipment.
The key to providing paint with various functions lies in synthetic polymers. Functions of paint such as low dirt-smearing or water-repellence are obtained by polymer designs and syntheses at molecular level. These kinds of synthetic polymers are so diverse that technical staff at Kansai Paint research the best options from among innumerable combinations.
The advances in computer science of recent years have also been applied to this field in order to help simulate chemical reactions and the molecular structures of paint components. As a result of these steady efforts, the product research and development time has been vastly reduced.
Kansai Paint also utilizes the latest in analytical and physical measuring equipment in order to identify the behaviour of various paint components and to improve the physical and chemical properties of the paint film. As an example, the data obtained on the rheology of wet or dry film helps to provide a solid foundation and back-up to the research and development tasks carried out.
R&D Stages – Paint Technology
The World of Fine Chemistry
Kansai Paint is a comprehensive manufacturer of paints and coatings. We develop and supply the most advanced products to almost all of the industrial sectors. All-round performance is the main requirement of paint and no matter how revolutionary the material or technology may be; it will never be commercially produced if there is even a single problem in the paint’s quality or if it is too costly to produce. Moreover, even if the paint has an excellent quality, if it cannot be practically applied to build a sound film it will also be discarded.
Over the past few years it has become even more important to develop environmentally friendly and people-friendly products. Therefore, it is a prerequisite for the R&D team to ensure that hazardous substances are not used and to pay full attention to the reduction of VOC (volatile organic compounds) during the process of application and curing of the paint.
The key to solving these problems, meeting each and every requirement, and launching innovative and attractive products is in scientifically controlling the composition of multiple substances, the individual behaviour of each component and the chemical interactions among them within the paint. One may say that paint technology is indeed a fine art form of chemistry itself. Currently a large number of these highly advanced technologies are exported by Kansai Paint on a technical license around the world.
R&D Stages – Application Technology
Transforming Liquid or Powder into a Functional Thin Film
Paint in a can is not an end user product yet. Paint only becomes a valuable material and plays its role when it is applied to the surface of an object through a specific application process. Application methods play a big part in determining the final appearance of the dry paint film and the quality that the paint gives the finished product. On top of this it often affects paint film performance too. Therefore, it is also of great importance for both the economy and the environment to minimize the overspray of paint which falls off the substrate or becomes airborne without attaching to the surface of an object during application. By avoiding excessive overspray through special application processes the amount of resources used as well as the overall cost can be greatly reduced.
As a paint manufacturer, Kansai Paint researches these application technologies in order to achieve a high level of customer satisfaction by providing services and an integrated system of paint and application processes. For example, the R&D team of Kansai Paint’s Automotive OEM Coatings division has introduced a full-size application line in its laboratory at Hiratsuka which is identical to one used at a car manufacturer’s plant. This allows the R&D teams to gather the necessary data to pursue, in a practical manner close to the car manufacturer’s line conditions, further development in both the paint and paint application fields.
R&D Stages – Colour Technology & Colour Design
The World of Sensitivity backed up by Sound Logic
Paint has two goals that it needs to fulfil; one is to protect the coated object and the other is to give added value to the product provided by the paint’s aesthetically pleasing colour properties, which can affect human psychology. This is especially relevant as in the modern world a strong emphasis is placed upon “sensitivity”, and the consumer expectation for high quality paint is getting stronger and stronger in many societies across the world.
However, beauty alone does not make the paint. Paint must be beautiful on the one hand and on the other its desired functions must perform well under harsh conditions for a long period of time. In many cases, despite the paint’s desirable colour, it cannot be produced commercially due to its poor performance and poor durability in practical usage. In the colour research and design laboratories at Kansai Paint, designers and chemists work together in an attempt to improve both the functional and aesthetic aspects of the paint.
Moreover, to create a pleasant living and working environment, Kansai Paint creates positive colour designs such as “stress-free office colours”, and “elderly-friendly colours”. These efforts have been recognized by various organizations with reputable awards and as such we are confident that our product can deliver. The world of “colour” tends to be perceived only by sensitivity or sentiment, but in actuality it is backed by sound logic and reasoning.
Please find Kansai Paint’s Brand Guidelines in the links below:
Download Brand Guidelines Chinese
Download Brand Guidelines English
Download Brand Guidelines Japanese
Basic Information Security Policy
Please find Kansai Paint’s Basic Information Security Policy in Japanese, English & Chinese in the link below: