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KANSAI PAINT × Manchester United COLLABORATION VIDEO GOING BEYOND

CONCEPT CONCEPT

The main concept behind this collaboration is “GOING BEYOND”.
KANSAI PAINT and Manchester United are two organizations that continuously aim for new goals to further their abilities.

Using both live action shots and animation, these two powerhouses come to life in art as
“Heroes that seek the possibilities of the unknown”.

This collaboration embodies the start of a new chapter in KANSAI PAINT history, which began roughly 100 years ago.

We struggle, we hit the wall.
But we get better because we never give up.
Repaint the past, reach your dreams.
Again, and again, and again.
We won’t stop.
Those who run first make the future.
GOING BEYOND
Come with us.
100th Anniversary, KANSAI PAINT

SPECIAL COLLABORATION

Manchester United is often considered the world’s most popular professional football club.
Capturing the full intensity of the match, the piece accurately depicts the impressive expressions of the players.

The artist behind the work, Kaz Oomori, is one of only about 30 illustrators in the world with official Disney certification
and has worked on poster illustrations for the Star Wars and Avengers films.

Utilizing his unique talent in color usage recognized throughout the world,
Kaz Oomori strives to capture uniquely challenging expressions through bold,
unparalleled work that transcend the boundaries between live action and animation.

The experience is further empowered by the sound creativity of Syn international music agency.
Keep a well-tuned ear out for the powerful music produced from the sound of an actual KANSAI PAINT can being hit.

SPECIAL COLLABORATION SPECIAL COLLABORATION

  • ANIMATION

    Kaz Oomori

    One of only about 30 certified Disney artists, Kaz Oomori spends his time between Japan and Hollywood, where he handles official artwork for Disney, Pixar, Marvel, and Lucasfilm. As a world-class illustrator, Mr. Oomori was involved with the exclusive posters for Disney’s epic sci-fi films “Star Wars: The Force Awakens” and “Star Wars: The Last Jedi.”

  • PARTNER / FOOTBALL TEAM

    Manchester United Football Club

    Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through its 140-year heritage they have won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers.

  • MUSIC / SOUND CREATOR

    Syn

    With headquarters in Tokyo and studios in Los Angeles, Beijing, Shanghai, and Manila, Syn is an international music agency that strives to advance sound creativity throughout the world. In 2017, Syn won 16 PromaxBDA awards and an Emmy award. The company is dedicated to bringing innovative and unique ideas and concepts to music.

KANSAI PAINT is Official Paint Partner of Manchester United

KANSAI PAINT is the first paint manufacturer in the world to enter into an official global
partnership contract with the English football team, Manchester United Football Club
Ltd. Possessing over 659 million fans worldwide, Manchester United is a major football
club at the top of the sporting world both in name and in reality. With the addition
of Shinji Kagawa to the roster in 2012, Man U has also become extremely popular
in Japan. Never content to rest on the laurels of a glorious history colored with
numerous victories, Manchester United always focuses on the road ahead,
continuing to aim for new heights and take on new challenges whilst always
putting their fans first. This overlaps with KANSAI PAINT’s own attitude; since our
founding, we have engaged in business with an enterprising spirit to gain the trust
and satisfaction of our customers. Based on our shared ideology of pleasing our
customers and delivering a wealth of color to their lives, we intend to work
together with Manchester United towards the goal of becoming true global leaders.
It is our sincerest hope that this will be a brilliant partnership for both parties.

MANCHESTER | UNITED KANSAI PAINT | OFFICIAL PAINT PARTNER OF MANCHESTER UNITED