Social Contribution Activities
Group Policy and Basic Approach
Under the vision of “Enrich Lives with Happiness,” the Kansai Paint Group is committed to contributing to the realization of a sustainable society by actively engaging in social contribution activities in addition to our business operations, thereby helping to address various social challenges.
Kansai Paint Group Social Contribution Policy
We promotes a comprehensive program for social contribution activities called “Connecting to the Future Program (CFP)” based on our vision of “Enrich Lives with Happiness.” Through this program, we aim to continuously increase happiness for all stakeholders and make a positive impact on society.
Priority Areas
Aligned with our vision, the Group has identified three priority areas for CFP:
・Coloring Lives
We aim to enrich people’s lives by beautifying and coloring living spaces.
・Education – for Future Generation
We aim to support the development of future coating talents.
・Prospering Community
We aim to support communities connected to the Group and strengthen bonds and relationships with people.
Structure & System
The Kansai Paint Group has established the Sustainability Promotion Committee under the Corporate Governance Committee to oversee the improvement of corporate value from a non-financial perspective and make prompt decisions. The Strategy Department, a standing organization, revises plans and collaborates with each department to implement specific measures. This ensures both innovation and feasibility, working together to enhance long-term corporate value.
Initiatives
- Supporting Painting at the Seawall Museum in Ishinomaki
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Kansai Paint provides paint to support the Seawall Museum, an art project intended to paint a massive sea wall measuring up to 10 meters high and about 3.5 kilometers long built following the 2011 Great East Japan Earthquake.
The Seawall Museum project seeks to build a new kind of relationship between people and the sea wall, by creating, alongside local residents and supporters from across Japan, a new landscape to make up for sea views lost from the construction of the sea wall, with each mural depicting local scenes or cultural messages. Having positioned improvement in quality of life (QOL) as a materiality item, Kansai Paint will actively contribute to society through its products and services to move society closer to sustainability.
- Agreement concluded on supply of emergency supplies with the city of Ishikari
Supplying three corrugated product kits for disaster use -
On September 2, 2022, Kansai Paint concluded an agreement to supply emergency supplies with the city of Ishikari, Hokkaido. This agreement calls for joint efforts between the city and Kansai Paint in providing supplies to stabilize daily life in the event of a disaster.
Following various large-scale disasters, including the 2018 Hokkaido Eastern Iburi Earthquake, Ishikari is currently in the process of concluding emergency support agreements with local firms to safeguard against future disasters.
Under this agreement, the Ishikari-based Hokkaido Sales Division of Kansai Paint Sales Co., Ltd., Kansai Paint's sales company, will contribute to the community as a local business enterprise by supplying for use at emergency evacuation centers simple cardboard toilets, cardboard partitions, and cardboard beds, all with antibacterial and antiviral features.
The city of Ishikari and Kansai Paint will ensure their readiness for smooth cooperation in disaster response by maintaining structures for mutual communication and consultation on emergency supplies, not just in times of crisis, but in normal times too.
